Winter NAMM is generally known as the place where manufacturers introduce new products to music retailers, and this year was no exception. This year was NAMM’s biggest show ever, with 1,700 exhibitors and thousands of attendees at the show over the course of four days.
The buzz about the introduction of the HPA EXW-37s was on the NAMM floor, and many artists stopped by the booth to see and hear the new headphones. What a great surprise it was to have the Cash Money Records team, including co-owner Ronald “Slim” Williams, come by to give the headphones a listen. Cash Money Records artists include Drake, Lil Wayne, Niki Minaj and Birdman.
For Direct Sound, Winter NAMM 2016 goes down in history as the momentous launch of the company’s first-ever wireless headphone. The new HPA EXW-37 Wireless High Precision Audio Extreme Isolation Headphone had attendees and industry editors alike buzzing.
Featuring HPA (High Precision Audio) technology driven by patented new Ninjawav technology, editors from Recording Magazine, Modern Drummer, Electronic Musician, Guitar Player, DRUM!, and Music Trades, to name a few, were nodding their heads in approval. Expect to see upcoming reviews on the HPA EXW-37s from many of these outlets in the near future.
The HPA EXW-37s will start shipping in mid-March at a retail price under $300.
For more on the HPA EXW-37 headphones, check out this blog post.
Here are some pictures from the Winter NAMM. Enjoy!